With 35 years behind the espresso bar and roaster, the owners of Pillar have been striving to find the truth in coffee. From owning cafes in the past through to roasting coffee in the present, they have the experience to serve all your coffee needs. They sit at the intersection of craft and process, sourcing high-grade, traceable beans and refining them through a deeply technical approach to roasting. This mindset carries directly into its visual identity and packaging design. The bags feel deliberate and systemised, with blends and single origins using shifts in colour and typography. Packaging that leans into industrial clarity, leaving enough room for their ethos to rise: less storytelling, more process-driven truth, more consistency and performance in every bag.
Client
Pillar Coffee Roasters
Location
Melbourne, Australia
Scope
Visual Identity
Art Direction
Packaging
Signage
Website


COFFEE WITH PRINCIPLES.












