The real value of good design

Good design – Investing in all aspects of your brand is money well spent

The best branding agencies will undertake a holistic review of your business and service offering and communication portals (i.e. shopfront, website, advertising, etc). A clever strategy will encompass everything with the right synergy for the ultimate customer experience. No matter whether you offer a more functional service like legal or financial services or more experiential such as café’s or shopping, creating a seamless experience is the key to proper engagement and repeat business.

Good design must not only consider look and feel, but positioning and usability and there are plenty of examples of bad branding design and hilarious fails. But in all seriousness, bad design can make or break your reputation in an instant. First impressions still count, and poor-quality design is a fast-track way to say to your customers ‘I don’t care’. If you were going for a job interview you would dress up and appropriately according to the industry and company – how you look reflects who you are. Look for quality brand design agencies that get to know everything about your business and brand – they are the ones who will package together the right outfit.

The right visual design drives aspiration and equity – and that can translate into real dollars 

Most importantly, get to know your customers. If you’re an inclusive service, for example in the legal, financial, food or retail sectors, have you considered design that connects with people with disability such a Braille menus or voice-activated description of your services on your website? Ultimately investing in branding upfront that encapsulates your ethics, value and customer experience will deliver real value for your business.

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