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new brand name and logo design aimbig employment

AimBig Employment Brand name and Logo Design

We recently had the great privilege of working with a new start-up business who recently secured a contract with the Australian NDIS as a DES provider. The brand team at Creative Order were briefed to come up with a new business name for the employment company servicing people with disability. We created the name AimBig Employment as a motivational call-to-action for all stake holders. AimBig as a company intends to do just that, their aim is to be an innovative new employment provider helping people with disability find sustainable work. For AimBig’s clients, the brand name acts as a motivational statement to set their sights high and to think about achieving big things.

Creating the brand name

By combining two three-letter words, we were able to create an effective new business name. The use of the double ‘i’s in the name creates a nice symmetry when seen in the logo and text. The name is easy to pronounce, easy to spell and the use of simple words makes the brand name very easy to remember.

Brand name and then logo design development

After creating the brand name, the logo design team at Creative Order designed a custom logotype for AimBig. The lower case type emphasises a nice symmetry between the two ‘i’s in the name, and the up stroke of the ‘b’ is countered by the down stroke of the ‘g’. The letterforms are rounded and friendly, whilst also being sturdy, stable and dependable.

Excerpt form the AimBig Employment Media release:

AimBig was established as part of our expanding disability services division and to strengthen the group’s existing work in the disability sector. Beginning 1 July 2018, AimBig will operate Australia-wide as a new DES provider, supporting people with disability gain and maintain meaningful employment. Pre 1 July, AimBig will service transitioning participants existing in the DES program.

“Rehab Management has been providing high quality employment services for over 20 years and we are honoured to operate alongside the Department of Social Services through the DES program with AimBig Employment,” said Group Managing Director and Founder, Marcella Romero. “Our experienced team of professionals will work across 58 employment service areas under AimBig Employment and provide tailored, proactive services to help people find meaningful employment and with employers to gain new, valuable staff members. Achieving meaningful outcomes for people with disability is our core business and it’s what we do best.”

Making memorable, simple and trustworthy brand names is in our DNA

There’s an art and process to working through options that tick all the boxes. Talk with us. We can work with you to brainstorm business names that will truly resonate with your audience and get you on the way to branding your business the right way.

If you’d like some further reading on how to create a unique and memorable business name, here’s one of our recent articles: Why your business name is everything.

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