Build your brand with imagination
Imagination. That’s one of the biggest assets a creative agency needs, and with the harbour city of Sydney, and the cobbled streets of Melbourne at our door steps, we’re not lacking inspiration.
As Albert Einstein wrote, “Logic will get you from A to B. Imagination will take you everywhere”.
Coming up with an original idea takes tonnes of imagination, especially when creating a new brand or identity for your business. But it must be united with quality craftsmanship, and that’s where a good creative agency comes in – no matter whether you’re a a start-up or re-energising an established company.
While more and more work is becoming adaptable to automation and technology, it’s important to remember that it can’t replace the emotional connection of humans. As a business you know what makes you tick and your customers. We help you connect that with strong branding and visual design that resonates. Imagination is fundamental to creativity and innovation and perspective.
Look at Lego. Their philosophy is to “inspire and develop the builders of tomorrow through creative play and learning”. The imagination used when playing with Lego (at any age – we love it!) facilitates creative problem solving. In fact, their latest line Lego Forma line is a set designed empower creativity and mental wellbeing in adults.
Our big-picture approach is simple – listen to our clients, understand their business, and then answer their needs using the power of good design. And underpinning this is the stimulation of creativity via imagination. So when you’re looking to engage a creative agency to help you revive or design your corporate identity, be sure to them about the role of imagination in their work. And make sure they take the time to understand yours. We live in the age of experience, so be sure that whoever you trust to help you define and create your brand is inspired.