VERO a new brand in fitness
Introducing a new gym logo designed by the Creative Order® team. Our design agency was briefed by the founder of VERO, Lydia Docking to create a new brand in the fitness training industry that would stand above the crowd.
With a deadline of less than two months our brief was to create everything the new start-up business would need to establish itself. Our role began with the process of devising the new brand name: VERO Fitness. We then focused on creating the logo design, brand identity and all of the touch points, including a custom website, interior and exterior signage and graphics, as well as marketing material and membership forms.
When developing a new brand at Creative Order, we always develop a brand story that sets the tone of voice for the direction of the brand, and often tells the story of how and why the brand came to be. Here is the brand story we created for VERO:
VERO means ‘truth’ and to ‘conquer’. ‘Truth’ because our high intensity group sessions do exactly what they say – you’ll feel the burn and be taken to the edge of breaking. ‘Conquer’ because you’ll be stronger, faster and much, much fitter than you ever thought possible – we can’t promise you’ll love every minute, but power through the pain and it’ll be worth it. Our trainers focus on the fundamentals of fitness. Not the fads. They’re here to make you healthier, not hotter (OK, so maybe a little hotter). They talk tough, they look tough but at heart they really care. If you’re new to all this fitness stuff, then they’ll ease you in before ramping it up. Already know what you’re doing? In that case, they’ll streamline your workouts and push you harder. Way harder.
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