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Japanese Olympic Committee 
Tokyo 2020 Olympics Logo Design

Designed for Tokyo 2020 Olympics as a simple communication of speed, agility and balance.

After the original Tokyo Olympics logo by Japanese designer Kenjiro Sano was abandoned following accusations of plagiarism, our team created a submission to the Olympic committee which uses a hand-drawn Tokyo logotype woven into the year 2020.

Our design attempts to be less diluted; a balance between the Olympic Rings, and a futuristic logotype that is built with linear forms. A simple communication of speed, agility and balance. Inspired in part by Mexico 68 and A. M. Cassandra’s type design.

Although not the winner, our submission has received worldwide acclaim with thousands of blogs and articles from all sides of the world. View the shortlisted designs for the Tokyo Olympic Logo.

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