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Switch Up Your Look: integrated marketing campaign
The Optical Company who own optical retail brands Kevin Paisley and Stacey & Stacey briefed us to create an integrated marketing campaign. Spurred on by sluggish new customer numbers. TOC had a limited marketing budget to spend and consistently battles large competitors with money to burn. To combat these challenges, Creative Order developed a highly successful spring and summer through-the-line advertising campaign that combined a strong retail offer, presented using innovative art direction. The end result is a campaign that has serious cut-through across television, press, radio and point-of-sale channels.
Using creative thinking and ‘pushing-the-envelope’ art direction, the ‘Switch Up’ campaign is forging the way in getting regional brands noticed and taking on the big optical brands.
Stay tuned for full case study, which we’ll be uploading soon…