The Truth About Re-branding

The Truth About Rebranding in Sydney – New Article by Design Agency Creative Order

Political news headlines last week included the accusation by the Australian Labor party that the Federal Government are re-branding the China free trade deal as an “export agreement” in order to make the decision more palatable to voters. In fact in the midst of writing this post, rumours are now circulating about a Liberal leadership spill.

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web design sydney client testimonial virgin money

Web design client testimonial: Virgin Money Australia

The web design team at Creative Order were briefed by Virgin Money Australia to design the travel insurance section of their new consumer website. Our client Alison Hughes, Head of Digital Delivery at Virgin was kind enough to share her experience of working with Creative Order. Here’s what she had to say:

“Creative Order delivered outstanding web design for Virgin Money Travel Insurance. They worked to understand our brand and created a quality digital experience for our customers. The team are professional, responsive and a pleasure to work with!”

Web Design Sydney - Matt Paff, Attache Software Client Testimonial

Web Design Testimonial – Matt Paff, Attache Software

We were thrilled to recently work with a truly great Australian company called Attache, an innovative account software business. Attache software have been in business for over 20 years and have been a real fore runner and innovator in the Australian software industry, from the very beginning. Creative Order was briefed to redesign their website and web apps and refine their brand identity. Matt Paff, the General Manager of Attache was kind enough to share his experience of working with Creative Order:

“Attaché Software had the pleasure of working with the Creative Order team in the web design and development of our new public website throughout 2014. We were very impressed with the way that Todd and the team took our brief and challenged our thinking to work with us to create a fabulous, modern, professional design. A design that helped transition our image from safe, traditionalist brand to a modern, innovative, yet experienced one – representative of the transformation we were under-going as a company.

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Nigel Milsom's portrait of Charles-Waterstreet wins 2015 Archibald Prize

Nigel Milsom’s portrait of Charles Waterstreet wins 2015 Archibald Prize

As massive fans of the TV show RAKE, which based on the real life story of banister Charles Waterstreet, we’re excited to see a portrait of him win this year’s Archibald. The amazing portrait is painted by artist Nigel Milsom. We love the way the claw hands have been captured; the harshness of the straight lines in both his face and hands are simply brilliant.

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sydney melbourne design agency helping small businesses au

Helping Small Businesses – End-of-Financial-Year Checklist – Make Tax Time Simple

It doesn’t matter what business you are in, we all have to get our financial houses in order with June 30 fast looming. In an incentive to get on top of your paperwork, the Federal Government’s new Budget has provided small businesses with an instant tax deduction for assets costing up to $20,000 purchased from budget night until June 30, 2017. They are also reducing the tax rate for incorporated businesses with annual turnovers less than $2 million. So take advantage and follow our three key steps to being tax savvy.

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behind the brand names australia start-up success stories

Four Aussie Start-up Success Stories – Brand Names Australia

What’s in a name you ask? Well the best brand names are part of our vocabulary: they signify their product like Kleenex or are the result of a spelling mistake like Google.  We love these four Aussie success stories that boast memorable names with intriguing stories behind their monikers.

Second chance success: Tempus Two
In 1997, wine entrepreneur, Lisa McGuigan created Hermitage Road after the road where she grew up. With her first bottles labelled and ready to sell Lisa dealt with her first major business hurdle, the French appellation’s campaign to prevent her use of the name ‘Hermitage’. At the eleventh hour she came up with Tempus Two, (‘second time’ in Latin), which flourished with its trademark pewter labels. Lisa is no longer with Tempus Two but with her name now synonymous with wine, she masterminded a new brand in 2011 under the eponymous label, Lisa McGuigan Wines.

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