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Hot Off The Press
content marketing how to open a cafe guide coffee

Content marketing and design: your guide to starting a café

The marketing brains trust at Creative Order were briefed by Sydney’s Bay Coffee to develop a profile-building and awareness-raising marketing strategy for their wholesale coffee roasting business.

The result? This highly useful and educational content marketing piece wrapped up as a free eBook.

Bay Coffee’s “how-to guide” is filled with hints, tips and strategies, specifically targeting people considering opening a café. The underlying hook is those people will soon be in the market for fresh wholesale coffee beans and equipment.

So what type of insights and tips does Bay Coffee’s Guide To Starting a Café entail?

  • 18 years of insider knowledge shared by Bay Coffee’s owner, David Rosa
  • Details on how to actually start a café or coffee shop
  • Tips to writing your first business plan
  • Hints to finding the right suppliers, products and staff

We brought the guide to life with beautiful, hand-crafted illustrations and developed a custom landing page for Bay Coffee’s website where users are invited to enter their e-mail address to download the eBook.

Bay Coffee now have a growing wholesale customer database, evident by the hundreds of downloads and loads of positive feedback.

So, if you’ve also dreamt of opening your own cafe, sweet! We know the right place to start your journey, so click here to download the guide and talk to us about how we can help you with your brand identity and marketing strategy.

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